XpertLearning Sponsors F4 Racing Driver

XpertLearning the online learning, talent and performance consultancy based in Dubai has sponsored the up-and-coming F4 Driver, Alex Connor.

In a move to sponsor local sports people at grass roots level in the UAE, XpertLearning will be flying the flag for Alex Connor, a UAE born British driver as he battles to win the most coveted prize at the British F4 Championship this season.

Alex has been chosen by Arden Motorsports to race in the British F4 Championship certified by FIA – powered by Ford EcoBoost. It is the UK’s premier single-seater series, the only championship open to 15-year-old drivers and the first step on the FIA single-seater pyramid to F1. The British F4 Championship has established itself as the place for junior drivers from around the globe to embark upon their single-seater careers and make their first strides to F1.

Co-Founder of XpertLearning Paul Michael Gledhill said, “We are delighted with the sponsorship deal which allows us to proudly display our logo on not only Alex’s helmet but also on the racing car. I think there are great opportunities for regional companies like us to support local talent in sport and improve their brand equity.

Always thrilled and excited, let’s hear what Alex had to say, ” It’s a real honour to be racing in such a prestigious championship, especially being based in Dubai. There are 10 Rounds this season, but unfortunately, I was not able to race in the first Round at Brand Hatch, as I was too young by four days!
By the second Round at Donington Park I had turned 15 and was able to race. It was an amazing start to my Rookie Cup championship, with two second place finishes and my first win. The racing was close and very intense, but I really enjoyed it. I can’t wait until the next Round. “

Alex’s next race is at Thruxton in Hampshire on the 17th and 18th May 2019. “Everyone here at XpertLearning wishes him the very best of luck and we look forward to him bringing some of his trophies to the office!” added Paul.


Ejadah Asset Management Group Launches “ADVANZ” their eLearning program.

“Progress is not in enhancing what is, but in advancing toward what will be

Drawing inspiration from the quote by writer, poet, and artist, Khalil Gibran, Ejadah Asset Management Group proudly introduced their eLearning portal, “ADVANZ” on April 8, 2019 at the Head Office. With the aim of advancing employee capability development, they worked with XpertLearning to launch their newest Digital Learning initiative, leveraging from several decades of experience of learning technology leader, Skillsoft.

 Mr. Hussain Ali, Chief Executive Officer, strongly supports the idea of making Ejadah a learning organisation. Together with the leadership team, employees gathered for a quick, informative, and impactful session to debut ADVANZ. Echoing the sentiment of the value of Digital Learning courses was Mr. Tarek Nizameddin, Senior Executive Director – Commercial, he goes on to highlight that online courses and flexible learning are very beneficial.

Mr. Kiran Jacob, HR Director, spoke about the aims of the organisation to support individuals by developing their skills and thanked the team responsible for launching the initiative.

Mr. Paul Michael Gledhill, Executive Director and Co-Founder of XpertLearning, told a story about the 16-year journey of eLearning in the region and the best practices that helped organisations Digitally Transform their learning. 

ADVANZ houses a plethora of eLearning courses, resources, and videos on Business Skills. Most of these courses are aligned to certifications so the learners earn credits, PDUs, CPEs, etc. Personal Development plans are also going to be rolled out to the individuals so that it may cater to their specific needs. The reaction was testament to the hard work put in by the team in carefully curating the learning content made available in the library—everyone was pumped!


The celebration was capped off with photobooth snaps and celebratory cupcakes, with the participants’ excitement about this brand-new initiative that will help them advance themselves to a successful future.

-Katrina Bituin, Learning Consultant-XpertLearning

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